Product substitution with customer segmentation under panic buying behavior

Customer Buying Behavior

Optimizing product assortment under customer-driven demand substitution

The problem of product assortment and inventory planning under customer-driven demand substitution is analyzed and a mathematical model for this problem is provided in this paper. Realistic issues in a retail context such as supplier selection, shelf space constraints, and poor quality procurement are also taken into account. The performance of three modified models, one that neglects customers...

Mining changes in customer buying behavior for collaborative recommendations

The preferences of customers change over time. However, existing collaborative filtering (CF) systems are static, since they only incorporate information regarding whether a customer buys a product during a certain period and do not make use of the purchase sequences of customers. Therefore, the quality of the recommendations of the typical CF could be improved through the use of information on...

Impact of Product Packaging on Consumer’s Buying Behavior

The objective of this study is to determine role of packaging on consumer’s buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purp...

Customer buying behaviour analysis in mass customization

Motivated by the importance of customer buying behaviour (such as correlation among product attributes/features of products configured in the past) in planning future configurations, this paper addresses the issue that product evolution (upgrades) usually render information gathered from past buying behaviour at least partially unusable. For instance, relations among features might have been ch...